Awhile back we published a Marketing Bite suggesting that you add a Google +1 button to your site. It's worth revisiting this topic again, as Google+ continues to grow in popularity, plus adding the code is a pretty easy endeavor.

If a potential customer is already browsing your site and is interested enough to read your "About Us" page, why not give them the option to "+1" you on Google? It's quick, easy, and ensures that more "+1's" will help others find you in a Google search. And it only takes one click to make it happen.

There's no need to stop there. You can easily add the option to "like" you on Facebook.  Your "About Us" page can be your social media hub, giving people who are already clearly interested in you the option to easily "fan" you in one way or another. Read more in our full article, Google's New +1 Button to learn how it works, and how its effect on search could impact your business.