Google Alerts is a free and easy way to be alerted via email when new web content appears based on what you are interested in. Whenever something matches your preset queries, such as new web pages, videos, newspaper articles, or blog posts, Google Alerts will send you an email so you can monitor anything on the web without running frequent searches. You can set up as many alerts as you like, on as many topics as you like:

• Track yourself and your company: Use Google Alerts to track your brand name, the names of your employees, the name of your blog, your domain name, your product names, etc.

• Track your competitors: Enter in your competitor's names and get alerts whenever they are mentioned.

• Track news stories: Monitor a developing news story or be alerted to news in your industry. 

Visit the Google Alerts page to get started. Log in with your Google account, and enter your search query. Set a few parameters on your results, then click "Create Alert" to set up a new alert , or "Manage your alerts" to work with your existing alerts. 

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.