Marketing > Managed Shopping Feeds
Managed Shopping Feeds
Our feed management services will get your products in front of millions of shoppers through Comparison Shopping Engines such as Google Shopping, Shopping.com, Shopzilla, NexTag, and more. We optimize your product feed to make sure that customers find you on the most popular shopping engines. Advertising through these shopping feeds keeps your e-commerce business competitive. We offer a variety of feed management and optimization services to meet both your goals and your budget.
Managed feed services include:
- account setup and maintenance
- Google Analytics integration
- construction and continuous updating of your data feed
- ongoing review and SEO optimization of your listings to drive more sales
- monthly reports sent to you, itemizing the traffic and revenue from each feed
Google charges no fees when users click on your listings, so this is a great place to start. If you do well there, the paid engines like Shopping.com, Shopzilla, and NexTag are also an excellent place to drive sales on your site; they simply charge a small amount per click. We will work with you to decide a return-on-investment (ROI) goal that works for you.
Are you already an expert at shopping feeds? We also have an Automated Feed Service in which we configure your site data and set up an automated download for you to submit, manage, and optimize on your own feed.
Managed Shopping Feeds
1. Google Products Feed
Set-up fee: $50 per feed
Monthly management fee: $50 month per feed or 7.5% of feed-generated revenue.
2. Comparison Shopping Engines - Pay-Per-Click
This includes services like Shoppping.com, Nextag, Become, and a range of other pay-per-click shopping engines.
Set-up fee: $150 for first feed, $50 set-up for each additional feed.
Monthly management fee: % based on advertising spend.
Management fee based on ad spend:
$0-1100/month: $200 flat fee
$1101 -$3000/month: 18% of ad spend
$3001 +: 15% of ad spend
What We Do: Build formatted feed for your site, upload feed to Google Products, refresh feed daily, integrate with Google Analytics (and set up your Analytics account if you don't have one), monitor traffic and sales, optimize feed data to drive better performance, send you a monthly report with traffic and sales numbers
What You Do: Suggest best-selling products for us to focus our optimization
