Marketing > Pay-Per-Click Marketing Services
Pay-Per-Click Marketing Services
How Does HEROweb Manage my PPC Account?
There's a lot that goes into managing an AdWords PPC campaign: keywords, ads, ad groups, bidding, tracking, landing pages, analysis, optimization, testing, reporting... But a well structured and continually optimized AdWords account can be a top marketing channel for your business! Whether you already have an account of your own or you're looking to get started in AdWords for the first time, you need to know what HEROweb is going to do for you.
If you want to get some more familiarity with Google AdWords and how it works, please read our Introduction to PPC andGoogle AdWords pages.
What does HEROweb need from me?
To start managing an AdWords campaign, we first need from you a budget and a goal.
A goal refers to the amount of money in revenue you need to receive for each dollar spent on advertising. This is usually expressed in terms of ROI (return on investment) ratio, which is a earnings divided by cost. The best ROI goal to pick depends on the margins of your business. In short, only you can decide what goal makes sense for your business. Read more about How To Determine My Marketing Goal.
Once a budget and a goal have been established, we will set out to build and/or improve your campaign to reach your stated ROI target. Allow us up to 3 months to get your campaign up to goal; it takes some time to analyze your campaign and build positive momentum to get it functioning efficiently.
You know your business better than anyone. This is why it is also important to us us abreast of your sales, specials, promotions, new lines and discontinued products.
How will HEROweb optimize my account?
Whether we are taking over management of an existing account or building an AdWords campaign from scratch, our goal is to see your marketing campaign profitably grow your business.
Daily We review each day’s Google spend and site sales (we are able to track which orders came from AdWords). The PPC landscape can change quickly in a day, so we ensure that your spending stays in line with your budget.
Weekly We analyze thorough keyword reports and manage bid levels in order to meet your goal and maximize revenue. The older your account is the more data we have on what users are searching for and what keywords are more profitable. We continuously add new keywords, break-out more specific ad groups, and write new ads to test the best phrasing possible.
Bi-weekly We will send you a marketing report outlining amount spent, amount earned, and your ROI for this period. We use reporting data from Google AdWords, Google Analytics, and, if your website is hosted by MightyMerchant, revenue totals from your shopping cart. In the report we will outline what optimizations we have been making and plan to make.
Monthly We perform a search query report and add "negative keywords" to weed out queries that your keywords have triggered but are not related to your product. If your account has over $3000 in sales, or you have signed up for the A/B Testing package, we will perform monthly test of different landing page variations to ensure that your site gets users to the checkout page as effortlessly as possible.
At every stage we utilize Google Analytics data to review click-through, conversion, and bounce rates so we always know what approaches are working and what needs to be improved.
As needed we may come to you with suggestions to grow your campaign and/or raise your budget if your goal is being exceeded. Our goal is always to see your business prosper!
How much time will HEROweb spend on my account?
The amount of time we spend maintaining your account will depend on its size and level of ad spend. If your ad spend is under $1000 per month, we will probably need to spend approximately 1 – 4 hours each week to keep your account running optimally. If your spend is between $1000 and $5000, you can expect us to put in between 4 – 8 hours each week on your campaign. If you spend over $5000 per month, we will put in over 8 hours per week maintaining and optimizing your account.
Do things always go as planned?
We can’t predict what customers are going to buy from you tomorrow, but using the tools of Google AdWords and our PPC expertise we strive to build and maintain the best set of keywords to reach your target audience as profitably as possible. We can't take a "set-it and forget it" approach with PPC; a strong account needs to react to changes in the marketplace, improve over past performance, and grow. We monitor spend and sales, grow the keyword set, review marketplace trends, and analyze the traffic data with the goal of continuously improving your ROI and revenue. The cycle of PPC management is complex, but HEROweb has the tools to see you excel!
