Marketing > Introduction to Pay-Per-Click, Set Up and Management
HEROweb Marketing & Design professionally develops, implements, and manages Google AdWords and MSN adCenter (Bing) Pay-Per-Click (PPC) campaigns for small and mid-sized businesses. Pay-Per-Click campaigns are a great way to ensure that your business gets found in the ever expanding world of e-commerce. Advertising through a pay-per-click program can dramatically increase the reach and influence of your business. It’s important to remember if you’re considering investing in a pay-per-click program that the management of a PPC account is just as important to the continual success of the campaign as the initial set up. This is why there is no substitute for experience when it comes to building a profitable pay-per-click campaign.
A HEROweb PPC program offers you an effective, results-driven way to increase profitable website traffic and enhance brand name awareness of your company.
A successful PPC campaign demands both proper campaign set-up along with continual and consistent optimization. Our team is experienced in doing just that, with the following list as just some of the day-to-day steps we take to ensure your campaign is a success:
* Design and Build Proper Campaigns for Both Search & Content Network Advertising
* Perform a Comprehensive Keyword Research and Selection
* Build and Implement a Comprehensive Negative Keyword List
* Use of Proper Keyword Categorization, Matching Options and AdGroup Development
* Write Effective Ad Copy - Multiple Ads Per AdGroup for Testing
* Management of specific client budgets vs. success metrics
* Set Proper Ad Timing and Geographical Targeting
* Execute Proper Tracking Code Installation for Google Analytics and PPC Conversion Tracking
* Continual Bid & Position Monitoring to Achieve Desired Results
* Ongoing Keyword Performance Analysis, Additions & Deletions
* Ongoing Ad Copy Analysis and Testing
* Continued Conversion Tracking Analysis
* Detailed data compilation for client reporting
Introduction to Pay-Per-Click, Set Up and Management
HEROweb Marketing & Design professionally develops, implements, and manages Google AdWords and MSN adCenter (Bing) Pay-Per-Click (PPC) campaigns for small and mid-sized businesses. Pay-Per-Click campaigns are a great way to ensure that your business gets found in the ever expanding world of e-commerce. Advertising through a pay-per-click program can dramatically increase the reach and influence of your business. It’s important to remember if you’re considering investing in a pay-per-click program that the management of a PPC account is just as important to the continual success of the campaign as the initial set up. This is why there is no substitute for experience when it comes to building a profitable pay-per-click campaign.
A HEROweb PPC program offers you an effective, results-driven way to increase profitable website traffic and enhance brand name awareness of your company.
A successful PPC campaign demands both proper campaign set-up along with continual and consistent optimization. Our team is experienced in doing just that, with the following list as just some of the day-to-day steps we take to ensure your campaign is a success:
* Design and Build Proper Campaigns for Both Search & Content Network Advertising
* Perform a Comprehensive Keyword Research and Selection
* Build and Implement a Comprehensive Negative Keyword List
* Use of Proper Keyword Categorization, Matching Options and AdGroup Development
* Write Effective Ad Copy - Multiple Ads Per AdGroup for Testing
* Management of specific client budgets vs. success metrics
* Set Proper Ad Timing and Geographical Targeting
* Execute Proper Tracking Code Installation for Google Analytics and PPC Conversion Tracking
* Continual Bid & Position Monitoring to Achieve Desired Results
* Ongoing Keyword Performance Analysis, Additions & Deletions
* Ongoing Ad Copy Analysis and Testing
* Continued Conversion Tracking Analysis
* Detailed data compilation for client reporting
Managed PPC Campaign Fee Structure
Google and Bing PPC Campaigns
The management fees are a percentage of the overall size of the campaign. As the ad spend increases, the management percentage decreases.
Set-up fee: No Cost$1-$749 ad spend - $150 flat fee
$750-$2999 ad spend - 20%
$3000-$4999 ad spend - 15%
$5000+ ad spend - 12%
Contact us to find out why HEROweb is the right choice to take your PPC business to the next level!
