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Ideas for Marketing your Website

Here are articles with great ideas for marketing your eCommerce business using coupons, holiday marketing, reviews, PCC, and videos.

Update Your Email Mailing Lists Email mailing lists have become the preferred vehicle for distributing affordable, targeted marketing messages. But because of these assets, email...

Getting, Using and Leveraging Reviews Part 1: Getting On-Site Reviews Customer reviews are becoming one of the most powerful tools for ecommerce and business site owners, as well as one...

Getting, Using and Leveraging Reviews Part 2: Third-Party and Off-Site Reviews In the second part of this review article series,we'll look at sources of the reviews that Google uses and...

Getting, Using and Leveraging Reviews Part 3: Negative Reviews and Tracking Getting, Using and Leveraging Reviews Part 3: Negative Reviews and Tracking This is the third in a 3-part series...

Define Your Business Goals in the New Year By Vanessa Salvia, 11/21/11 The online marketplace changes rapidly, and one measure of a business’ strength lies in how...

Event-Based Marketing: Key Dates For 2012 Event-based marketing is based on sending productive messages to a consumer that are centered around an event that is taking...

Holiday Prep Checklist By Vanessa Salvia, 11/9/11   This time of year, the days seem to fly by. If there’s even a spare...

Optimizing Your Site For Holiday Shopping Traffic By Vanessa Salvia, 10/10/11 This is an important topic that we address every year. It’s understandable that...

How to Begin An Email Marketing Campaign By Vanessa Salvia   Email marketing is inexpensive, can help you reach your target audience almost instantly, and allows...

Make the Sale With Great Copywriting We've all got those siren items that call to us in irresistible voices, no matter how many similar items we...

Google Adwords, Landing Pages, and Policy Violations By Vanessa Salvia Google has a hand in just about every business decision that business owners make these...

Bing's New Business Portal By Vanessa Salvia, 4/28/11 Whenever the topic of search comes up, Google gets the lion's share of the attention....

Utilize Coupons in Your Online and Email Marketing By Vanessa Salvia, 3/2/11 Coupons are one offline marketing technique that fairly easily transfers to online marketing efforts. People...

Get To Know Yelp.com By Vanessa Salvia, 2/7/11 Do you Yelp? Many people do. Yelp.com was founded in 2004 as a site...

Pay-Per-Click (PPC) Marketing Tips By Mike Brown If you are a do-it-yourselfer and happen to want to give Pay-Per-Click (PPC) Marketing a go...

Creating Effective Landing Pages Creating Effective Landing Pages By Vanessa Salvia, 12/21/08 There are times when you want a visitor...

Compete By Being Small By Vanessa Salvia If you’re considering starting a business, one of the first things you’re going to look at...

Holiday Marketing Campaigns Year-Round By Vanessa Salvia and Michael Stearns If you think holiday marketing begins on Halloween and ends on New...

What Small Businesses Should Know About Pay Per Click Marketing By Mike Brown As a small eCommerce business competing for online shopping dollars, there are a plethora of marketing...

Video Usage: Simple Steps to Getting Started by Michael Stearns - January 21, 2009 The time is right to start using video to assist with marketing...

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