Marketing Bites

Review Major Changes to Google Adwords

Google has just announced several major changes to their Adwords marketing platform aimed at improving the effectiveness of their ads in a "mobile-first" world. To get the full scoop on what this will mean for your marketing strategy, we recommend that you review Google's announcement on their Adwords blog.

Here are some of the key aspects of the blog article:

  • The character limit for text ads will increase, and all ads now appear in the search results column, rather than the right-hand sidebar.
  • Google will now build mobile-responsive display ads for you based on content you provide.
  • Tablet and desktop bids will no be longer combined (you can adjust your bid for each separately).
  • You will have the option to create a "Promoted Pin" and more customized business page for your business in Google Maps.

For the full report on these changes, and more information about how you can utilize them for your benefit, check out Google's blog post.

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