The way we do business has changed. More transactions are completed over the phone or online, often without any contact with a real person during the process. Because of this, it’s crucial to remember the importance of providing stellar customer service. It can turn your customers into evangelists (particularly with the use of social media), save you money, and bring in repeat business. Your marketing may have helped turn them into a customer, but it’s your service that will keep them as a customer.

Communication is (and will always be) the foundation for great customer service. Make yourself accessible by phone, through email, through your website - whatever it takes. A quick response goes a long way to let someone know you are there. Even if you can’t answer a question completely or resolve an issue immediately, keep in touch with the person and let them know that you haven’t forgotten about them.

Understand that great customer service can be a marketing investment. It takes more time and money to acquire new customers rather than keep your existing customers, so keep your current customer base smiling! Reach out to them to find out how you’re doing through online surveys, or by asking them directly.

We love our customers at HEROweb, and will go out of our way to make them happy! We have plenty more ideas for providing awesome customer service. Read our full article, Impress Your Customers With Stellar Service, to find out more.

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