In the spirit of holiday traditions, our tip for you this week is to start a marketing tradition of your own by recycling a successful promotion or sale from your businessÍs past. In addition to being a time-saver, this strategy is a good way to reconnect with customers who participated in your previous sale and to encourage customers to keep an eye out for your sale in years to come.

Here are three pointers on sale recycling:

• Give your sale a unique and recognizable name (if it doesnÍt have one already)
• Make it clear to your customers that you are reviving a popular sale
• Tie your promotional materials together with a theme that will be recognizable each time you use it -- branding a sale can be as simple as using a shared name and color palette, or, if you have time, you can get creative with custom graphics or a story to accompany your sale

The goal is to create a memorable sale that customers can anticipate returning in the years ahead, and will stand out among other holiday marketing campaigns like an old favorite.

If you are a MightyMerchant customer, you can find documentation on setting up sales on our support site.

If you would like our support team to review a sale set up in your MightyMerchant site manager please let us know before you begin advertising the sale by filling out our Online Support Form.

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.