Working on Your Website

• Using The New Redactor Editor
  Beginning with version 4.7 of MightyMerchant, HEROweb changed the text editor used in the site manager to a product...
• Include a Clear Call to Action on Your Home Page
  By: Jessica Chestnut A Call to Action (CTA) is a combination of text, images, and/or other graphical elements that...
• Lower Your Shopping Cart Abandonment Rate
  By: Jessica Chestnut Many of us have been guilty of it. You’re browsing through stores online, looking to purchase something...
• Sales Tax And The Recent California/Amazon Changes
  After legislation that has been in the works for years, Amazon and other web retailers began collecting sales tax in...
• How To Track Your Marketing Campaigns
  UTM stands for Urchin Tracking Module, because an early version of Google's campaign tracking program was called Urchin. UTM...
• Review Your Site Regularly For an Airtight Site
  On January 5 we published a Marketing Bite called "Check Your Site for Outdated Material Every New Year". In that...
• Why Hire a Professional Web Design and Development Company?
  We identify pros and cons to "do-it-yourself" website design, and discuss why the benefits to your business often far outweigh the cost involved with hiring a professional designer.
• Email Basics: Accounts versus Aliases
    By Vanessa Salvia, 12/1/11   It’s hard to imagine running a business these days without email. Even with the...
• Is Your Website Company Working FOR You or AGAINST You?
  We've seen everything when it comes to good, bad and unprofessional website design companies. Find out how to tell if your website company is working for you or against you.
• 10 Step Website Planning Guide
  This 10 Step Planning Guide will help you get started in planning a successful website. Define the Objective of your...
• 13 Ways to Evaluate an eCommerce Provider
  by Staci Schipporeit   There are hundreds of vendors that provide eCommerce solutions on the internet. Trying to figure out...
• Getting Started With Landing Page A/B Testing
  The term “A/B testing” may sound like a science project that has nothing to do with a website, but...
• IrfanView and You: Working with Images
  IrfanView is a free program used for image viewing and simple image manipulation tasks (you can download IrfanView here). Two...
• Make the Sale With Great Copywriting
  We've all got those siren items that call to us in irresistible voices, no matter how many similar items...
• Managing Spam
  If you are like most people, the mention of the word "spam" is enough to make you gasp, cringe, or...
• Sales Tax Changes - How will they affect online businesses?
  Many changes are underway for sales tax of goods sold online. Sales tax for online business versus brick and...
• Site Design Tips to Improve Your Sales - By James Maguire
  This is one of the best articles we've seen that talks about important web site design considerations. And the eCommerce-Guide...
• Why Go Web-Hosted?
  People often ask why they should invest in a web-hosted application. Paying a monthly fee for someone else’s software doesn’t...
• Dot What? Changes to Web Addresses
  By Vanessa Salvia, 6/22/11 Traditionally, consumers have associated online businesses with .com addresses, but as of June 20, the new...
• Creating and Editing Email Signatures
  Including an email signature in your business email correspondence is an important step. Besides making it easy for your customers...
• Why Your Hosting-Design-Marketing Team Should Be Under One Roof
  By Vanessa Salvia, 8/4/010 With some things, having different service providers makes perfect sense. You go to a mechanic's shop...
• Take Your eCommerce Website to the Next Level
  By Vanessa Salvia, 9/5/09 Are you ready to take your website and your business to the next level? If...
• Domain Name Registration: Tips on Domain Selection and Buying
  By Vanessa Salvia When you're ready to launch your business online, the name you choose for your Internet address should...
• Managing Your Ecommerce Assets
  By Vanessa Salvia It doesn't take a lot of technical knowledge to get a website up and running, but there's...
• Small Business Reputation Management
  By Vanessa Salvia, 4/3/09 Small business owners: When was the last time you Googled your own name, or that of...
• Strategies For A Sticky Home Page
  Strategies For A Sticky Home Page By Vanessa Salvia. 1/15/09 A "sticky" home page draws visitors in and keeps them...
• What's Your Strategy For 2010?
  By Vanessa Salvia As we approach 2010, now is a good time to take a close look at how your...
• Press releases- How and Why to Write and Distribute Them
  By Vanessa Salvia, 10/29/07 So you’ve got some news you want to tell the world about? A press release is...
• Customer Contact Through Surveys
  By Vanessa Salvia, 9/27/07 Constant Contact recently announced their new Listen Up! Survey tool. This is an easy to use...
• Crazy Egg – A Visual Map Of Your Website Visitors
  By Vanessa Salvia, 7/25/07 Crazy Egg is a nifty new product that lets you set up website pages to test,...