The goal of many email marketing blasts is to drive customers to your website to make a purchase or sign up for a service. With that goal in mind, one of the most important steps you can take when constructing your email marketing piece is to make sure you give the reader many obvious opportunities to click through to your site.

We see many site owners compose long and thoughtful emails that introduce new products or share important information. Often, the only link to their website is a small one at the bottom of the email.

By adding colorful buttons throughout the email blast, readers will be continually encouraged and reminded to click through to your website. And that is the result you are after!

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.