Acquire High Quality Incoming Links
There's no doubt that a key measure of success for your website is the quality and quantity of incoming links from other sites. However, emails, phone calls, and other solicitations that promise the number one rank on Google, submission of your site to thousands of directories, or thousands of links "for one low, low price" deserve careful scrutiny. If the offer is too good to be true, it usually is. On top of that, Google will often lower the search result rankings of sites that participated in unethical link-building.†
While getting high quality links to your site may be difficult, there is no need to pay for these services. Instead, consider acting as a guest blogger for someone in your industry, and link back to your site in your bio. Or, create useful content on your site (with videos, or an FAQ page) that contain useful information that other people will want to share.
Finally, read our article to learn more about what you can do to increase the quality and quantity of links to your site with The Dos and Doníts of Link Building.
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