As a smart social media move, you can set up the “Pages to Watch” feature on Facebook. This tool shows you the top posts from your competitors’ Facebook pages so you can determine which posts and posting strategies are most successful.

For instructions on setting up Pages to Watch for your business, take a look at Facebook’s documentation.

There are a few caveats:

• Your page will need to have at least 100 likes for you to use this feature.
• You’ll need to watch at least five competitor pages for their data to properly appear.

Having a social media presence is key for most businesses and can keep you in the forefront of your customers' minds. To hone your Facebook strategy and tap into the interests and preferences of your specific audience, study what works well for your competitors. Setting up Pages to Watch is a good place to start.

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