Impactful marketing usually calls for developing marketing collateral with a compelling visual presentation. And choosing the right colors is a key part of that equation. Whether your need is for loud and garrish, subdued, or even black and white, the right color choice is critical for getting your message across.

For those of us who are color-impaired, here is the perfect tool:

Adobe Kuler

With this koooooool tool, you can effortlessly view and select color palettes for your design projects. If you have been struggling to find the perfect color combo for your website or other design project, we urge you to give Adobe Kuler a try! (Hat tip to HEROweb developer, Jared Skye, for pointing out this useful tool.)

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