Marketing Bites

Add Seasonal Graphics to Your Website

As a retailer, you should always be thinking of the next holiday on the horizon as a time to run promotions and increase traffic to your website. One way to get your visitors in the spirit of any holiday is to add seasonal graphics to your site. Christmas is the most obvious holiday, but try adding special graphics and promotions at other times of the year depending on your product selection.

The addition of holiday themed graphics to your eCommerce website makes it more obvious to your visitors that your site is regularly updated, and seasonal graphics get site visitors in the mood for gift giving.

Add a gift icon or graphic linking to a page of gift ideas for each holiday season. Remember the more celebrated holidays such as Halloween, Thanksgiving, Christmas, Hanukkah, St. Patrick's Day, etc. Also remember other days that people choose to celebrate (Super Bowl, the Kentucky Derby, or even Talk Like a Pirate Day!) as an excuse to offer online specials. 

Finding holiday graphics is easy, even if you don't have a professional photographer or image editor on your staff. Many holiday icons, photos, and illustrations can be found online at stock photo websites such as iStock Photo for free.

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