Internet Marketing FAQ

It's one thing to have a great website. It's another thing to get potential customers to see it. This is where our marketing services come in. We look forward to helping you understand the world of internet marketing.

We hope our Q & A will help you with some of the basics. But there is no substitute for talking with a professional about the unique aspects of your business and what strategies make sense. Please give us a call so we can discuss your online marketing strategy.

  • Can you guarantee me a top ranking?
    Our diligent work will certainly result in improvements but we don't guarantee that your website will reach a particular position on any search engine. We do guarantee to work closely with you to develop a successful search engine optimization strategy for your business. Although we employ a proven method of website optimization, each site presents its own unique set of challenges and opportunities for long term success. We do promise that we will not engage in SEO practices that violate search engine webmaster guidelines for honest and ethical standards. We do promise that you will receive the very best in customer service. A real person is available for you to talk to, and your phone calls and emails will be promptly returned.
  • How long will it take for my site to make it to the top of Google?

    Comprehensive search engine optimization (SEO) work is a process that typically takes several months. The factors that influence the speed that your site advances in the rankings include the age of your site, the existing quality of the website and how it is optimized, your competition, and the skill of the firm who is optimizing your site. That said, you should see positive change in your rankings within the first month. We have helped clients with brand new websites rank on the first page of Google for competitive keywords within one to two months.

  • What are your rates for search engine optimization?
    We have three major marketing packages: the Site Intensive, the Hero Plus, and Hero Paid Search Management. Rates for other work, such as press releases or copywriting, are determined on an individual basis. Please contact us for more specific information about our prices. While most of our clients receive the services they need from one of our packages, our marketing packages and services are fully customizable.
  • How long should it take my new site to rank?
    The formulas that the search engines use to determine relevancy are highly guarded secrets and continually evolve, so the amount of time it takes for your site to be ranked well varies and is somewhat unpredictable. It often takes new sites several months to see appreciable ranking results. Six months to a year is not uncommon. However, we have helped new sites achieve top spots after just a month of working with them. While we can't give you any guarantees that you'll be number one within a certain amount of time, we will work diligently to optimize your content in a number of ways to give you the best chances.
  • Are you "black hat" or "white hat"?
    We follow standard webmaster guidelines for ethical search engine optimization services. We do not advocate or assist with cloaking, hidden text, doorway pages, or other controversial practices. Our search engine optimization success is built on the proven techniques of providing quality content and making your site attractive and usable for both search engines and human visitors.
  • Why can't I do SEO myself?
    You can, but sifting through the mounds of resources to find the nuggets of useful information can be challenging. There's a lot of conflicting information out there that can be confusing, and following some unethical practices could unknowingly get your site in trouble. It takes a lot of time, experimentation, and hands-on effort to learn how to optimize a website. We at HEROweb Marketing already know the ropes, and we will put all of our collective skill into ensuring the success of your site.
  • What's the difference between "paid" and "organic" or "natural" SEO?
    "Paid" search engine optimization relies on paid advertising to achieve top listing in the "sponsored listings" spot in the sidebar of the search engine results page (SERP). While a paid advertising, pay-per-click method can definitely help to increase your traffic and conversions, ultimately what everyone wants is to rank well naturally. This means that when people search for the targeted words and phrases that relate to your products and services, your website comes up highly in the search engine results. To achieve naturally high search engine rankings requires time and well developed content. It can be a good idea to utilize paid advertising when your business is first starting out, or to supplement your natural traffic. Learn how HEROweb can manage your Paid Search campaigns.
  • Why do your SEO packages require a three-month commitment?
    Search engines do not like a website to undergo many changes at one time. It is far better to make small changes over time. The three-month period allows us time to make changes and follow those changes with monitoring. Google and all the other major search engines are always changing their algorithm, which is the logical method they use to calculate a website’s relevancy and rank. Without monitoring over time, you risk losing momentum and falling behind.
  • Do you write press releases?
    Yes! We can assist you with writing, editing or polishing up a news release for your business. Just give us a call to discuss your business needs.
  • Do you write articles?
    As part of our Hero Pro SEO package we will write three articles for you and submit them to article directories. If you like, you can engage our services for other article writing, however, the deadline will depend on the amount and priority of the other work we already have scheduled. There's only a handful of us, and we give personal attention to each client! You retain the copyright on all articles.
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