Marketing Bites

Check Your Site's Bounce Rate

We recommend periodically going into Google Analytics and reviewing the bounce rate of your top landing pages. Bounce rate is the percentage of viewers who visited the page and immediately leave (bounce) without clicking through to another page on your site. This is a key metric as it can help you gain insight into what is working well on your site and what isn't.

Here's how you check your bounce rate

  1. Log into Google Analytics
  2. Click "Behavior" under the Standard Reports on the left-hand navigation menu
  3. Click "Site Content"
  4. Click "Landing Pages"
The Bounce Rate column will show you the bounce rate for your most visited landing pages. A bounce rate of less than 40% is great. 40%-50% is pretty good. When you start heading over 60%, that is a bad sign.
Do you notice any landing pages that have unusually high bounce rates compared to the rest of your site? This could be a sign that something is broken on the page, or that the focus of the page is not relevant to what visitors are looking for. You can use the bounce rate data to find opportunities to improve your site and user experience. And, if you have a bounce rate of 40% or less, give yourself a pat on the back, because your users must be loving your website!

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About the Marketing Bite

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.

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