If a local audience is important for your business, make sure you create (or claim) and verify your Google+ Local page.

When someone performs a Google search and specifies a location, Google pulls information from the Local pages of businesses in that area to create its search results. Unlike regular Google+ Business pages, Google+ Local pages feature your business’s location, contact information, and hours. Therefore, having an accurate, complete business profile on your Google+ Local Page will help local customers find and pick your business.

Luckily, creating one of these pages is simple. Google offers a set of detailed instructions for both creating or claiming and verifying your Local Page here: https://support.google.com/business/answer/2911778?hl=en
Creating or claiming your business should only take a matter of minutes, and will be even faster if you already have a Google Account.

Establishing your Google+ Local page is a smart way to target local consumers and become competitive in local search.

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