Begin Rolling Out Your Holiday Content
Hopefully, over the past several weeks, you have embraced your website planning for the holiday ecommerce season. Now is the time to put your plan into action! We recommend that you roll out your first wave of holiday home page messaging in the next week - whether it be simple text changes or a more thematic overhaul - including images and video. Customers are already planning their holiday shopping; adding some holiday messaging is a great way to engage with those early shoppers.
Be creative! Instead of just a simple "Happy Holidays!" message at the bottom of the page, try incorporating your message throughout your homepage. Let your customers know you have the perfect gift for that special someone on their list, or that Santa has just made a delivery and you're fully stocked and can ship at flying reindeer speeds.
Consider adding some extra ornamentation to your logo with snow, bows, mistletoe, or whatever you can come up with. If you don't have the in house staff to accomplish this, let us know if we can help. Here is one service that specializes in creating a holiday version of your logo: Vertical Response Holiday Logo Creation. There are many ways to add some holiday flair to your site, so get creative, and get your customers in a buying mood!
About the Marketing Bite
Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.
"You offer such great information - I feel like I am gaining a bigger and smarter marketing presence. Thank you so much!" -Pamela
"Thanks. I have been getting a lot of value from [the Marketing Bite]. If I need help with marketing on the web in the future, I know where to find the experts." -Jodi