Marketing Bites

Tailor Your Home Page to Existing Customers

Does your home page provide any content, incentives, or clear entry point for your current customers? If not, take some time to connect with the key segment of your customer base.

Many siteowners focus their message toward new customers. While this is important, the long-term success of your business will likely be determined by the strength of your customer base and the business you will get from existing customers.

Here are some steps you can take:

  • Have a specific greeting for existing customers and reinforce your connection with them.
  • Offer an incentive for customers to place repeat orders with your business.
  • Develop a client center or regularly-updated high-value content that gives your customers a reason to keep coming back to your site.

The cost of obtaining new customers is usually higher than the cost of retaining and satisfying existing ones. The time you put in to ensure your website respects the high-value relationships you have already built will pay great dividends for your business  and make your customer base happy to be doing business with you.

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About the Marketing Bite

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.

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