Interact on Facebook with your Business Name
It seems like every week Facebook rolls out some new feature, throwing a good learning curve to the masses. One relatively recent and especially significant change was the ability to "Use Facebook as a Page". In using this feature you take on the identity of your business ("Page" mode), and thus are no longer acting as yourself ("Profile" mode). This means that any action you take on Facebook will appear to have been done by your business page itself.
To switch between Profile mode and Page mode, go to your homepage and click the gear in the upper right hand corner. A menu will appear that says, "Use Facebook as [Your Page Name]," and then switch back by clicking "Use Facebook as [Your Name]."
Make sure you are taking full advantage of this feature. For example, next time a fan posts a message to the wall of your business page, or comments on one of your business page's posts, use Facebook as your page to comment back. Interacting with your Facebook fans in Page mode is a great way to better your business branding and online reputation. And of course, it is a perfect opportunity to deepen your online relationship with current and potential customers!
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