Marketing Bites

Review Google's Webmaster Guidelines

Many of our customers feel overwhelmed or confused by search engine optimization (SEO), but in fact, Google’s Webmaster Guidelines give clear and concise direction on how to have your site viewed favorably by Google Search. We recommend that you take time once a year to review their Guidelines page, as Google makes periodic updates to their recommendations.

At the most basic level, Google’s Webmaster Guidelines suggest that you focus on cultivating unique, valuable content for users rather than tailoring your content for search engines. Google also offers many other helpful ideas for how to build an effective site that is more likely to be well-indexed, and they tell you the practices you should avoid.

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About the Marketing Bite

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.

Readers say...

"You offer such great information - I feel like I am gaining a bigger and smarter marketing presence. Thank you so much!" -Pamela

"Thanks. I have been getting a lot of value from [the Marketing Bite]. If I need help with marketing on the web in the future, I know where to find the experts." -Jodi

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