Build Trust by Offering a Behind-the-Scenes Look at Your Business
Using your website to provide an up-close look at your business is a great way to connect with customers, display your passion, and build trust. There are several ways you can profile your business, including a brief article, a photo collage, a short video, or an infographic. Here are some specifics you might choose to focus on:
- Your manufacturing process
- The tools of your trade
- A typical workday
- Your workspace
- Introducing your core team members
Check out a few examples:
- HoltonSecretLab.com: Workshop photo gallery
- SchreinersIrisGardens.com: Historical profile of staff and crew
Converting site visitors to actual customers takes some work and creativity. Showing your site visitors a behind-the-scenes look at your business is a big step towards making and building a connection.
About the Marketing Bite
Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.
"You offer such great information - I feel like I am gaining a bigger and smarter marketing presence. Thank you so much!" -Pamela
"Thanks. I have been getting a lot of value from [the Marketing Bite]. If I need help with marketing on the web in the future, I know where to find the experts." -Jodi