Marketing Bites

Build Trust by Offering a Behind-the-Scenes Look at Your Business

Using your website to provide an up-close look at your business is a great way to connect with customers, display your passion, and build trust. There are several ways you can profile your business, including a brief article, a photo collage, a short video, or an infographic. Here are some specifics you might choose to focus on:

  • Your manufacturing process
  • The tools of your trade
  • A typical workday
  • Your workspace
  • Introducing your core team members

Check out a few examples:

Converting site visitors to actual customers takes some work and creativity. Showing your site visitors a behind-the-scenes look at your business is a big step towards making and building a connection.

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About the Marketing Bite

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.

Readers say...

"You offer such great information - I feel like I am gaining a bigger and smarter marketing presence. Thank you so much!" -Pamela

"Thanks. I have been getting a lot of value from [the Marketing Bite]. If I need help with marketing on the web in the future, I know where to find the experts." -Jodi

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