Marketing Bites

Launch the Google Analytics Real-Time Data Feature

We have long advocated the use of Googleís free analytics program, Google Analytics. Itís a powerful tool to help you understand user activity on your website. Up to now, the data has always been about what happened in the past: how many visitors you had, what pages they looked at, what keyword searches brought them to your site. However, with Google's Real-Time, you can monitor visitor activity as it happen on your site. Page views are reported seconds after they occur, and the reports are updated continuously.

One of the problems with the previous data lag-time is that it could take hours to discover an error when launching a new campaign. If your tracking code is not in place or if there is a typo in the web address, itís critical to find this information out before you start driving users to the landing page. With Real-Time reports, you'll be able to spot problems right away.

The next time you send out an email blast, social media announcement, or launch a targeted campaign, launch Google Analytics Real-Time and watch the activity on your site as it happens. Use it to see if promotions or a new blog post bring traffic to your site, if new content is being viewed and more. Real-Time even provides an instant breakdown of the type of device being used to view your site.†

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About the Marketing Bite

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.

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