Marketing Bites

Add a Vacation Message to Your Website

Itís about that time of year when you might be planning a summer getaway. Crafting a good on-site vacation message will help keep your mind at ease while you are enjoying a cold drink on the beach. Youíll want to communicate realistic order fulfillment timeframes, but you also donít want to discourage people from placing orders.†

How do you walk this fine line? Itís best to update your product and checkout pages with a concise message that lets shoppers know when they can expect their items. For example, ďWe are on vacation from July 20-27. Your order will ship the week of July 28 when we return. Thank you for your patience and for shopping at YOUR BUSINESS NAME.Ē

You donít necessarily want to put this message in the header of your website because that might scare shoppers away. However, let shoppers know before they complete the ordering process (i.e. donít save your vacation message for the confirmation email) or you may end up with some unhappy customers.
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Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.

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