Marketing Bites

Use Facebook's Scheduling Feature to Schedule Seasonal Posts

As your business is likely hitting the holiday rush period, it can be easy to miss opportunities for connecting with your customers via social media. If you are active on Facebook, we suggest that you take some time in the next week to use Facebook═s built-in scheduling feature to schedule a series of seasonal posts.

Scheduling a post takes just a handful of clicks. For Facebook═s most up-to-date directions, please visit this article on scheduling Facebook posts.

When deciding the timing of your posts, we recommend that you keep the following in mind:

  • What times/days of the week is your Facebook audience most likely tuned in? For easy access to this kind of data, we recommend checking out Facebook═s Insights tool.
  • If your Facebook post mentions a sale or other promotion, it may be worth scheduling a second post to remind your customers, or alert any customers who may have missed your initial post.
  • You may want to try varying the times and days of the week you post to target different segments of your Facebook audience.

For many businesses and individuals, the holiday season is one of the busiest times of the year. Scheduling your social media posts in advance can help ensure that you don═t miss a great marketing opportunity.

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