Marketing Bites

Consider if Your Business is Ready for Mobile

During the summer of 2012, 55% of U.S. mobile subscribers owned a smartphone, while 25% of U.S. adults owned a tablet. As more affordable smartphones and tablets hit the market, these numbers will continue to rise, thus increasing the need for mobile-optimized sites.

To go mobile or not to go mobile is not the question. Itís just a matter of when.

Here are a few things you can do as you consider if your business is ready for mobile:

†ē Check out your site on a few mobile devices. Assess how easy it is (or isnít) to navigate, shop, and checkout. If you are struggling to get around, then imagine yourself as a potential customer who may give up in the first few seconds to find a better option Ė perhaps another site that is optimized without all the pinching and squeezing.

ē Review your website analytics. Look at the breakdown of the number of mobile vs. non-mobile visitors, what type of device they were using, how long they stayed on your site, and if you have eCommerce analytics Ė what was your mobile vs. non-mobile conversion rate.

For more information on why mobile sites are becoming such an important part of web presence for businesses, read our full article, Consider if Your Business is Ready for Mobile to learn more about the benefits and features of mobile sites.

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About the Marketing Bite

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.

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