Marketing Bites

Add a Call to Action to Your Facebook Cover Image

Recent changes in Facebook’s cover photo policy now give your business the power to be more creative with the way you can use this image to promote your business, products, or services.

When you visit a Facebook page, the cover photo is the first thing you see (at the top, nearly the entire width of the page). These photos are always public (visible to anyone), and until recently, came with a number of rules regarding the content. For example, calls to action, price and purchasing information, and even contact information (including URLs) were all banned. Now, these rules have been lifted, so users can add text to their image and get creative with their messaging.

Update your cover photo in the spirit of the loosened rules so you catch the attention of visitors the moment they land on your page. Use this prime real estate on your Facebook page to your company’s advantage. Here are some ideas you can implement right away:

  • Include a call to action to draw people to your business or website (make sure your URL is included in your photo!) 
  • Announce an upcoming sale or contest
  • Feature a new product teaser with an image and “Coming Soon” displayed prominently

Looking for more ideas on how to use Facebook as a tool for your business? Check out these additional articles that we’ve written, including How to Set Up a Facebook Page for Your Business and Keep Your Facebook Fans Coming Back.

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About the Marketing Bite

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.

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