Marketing Bites

Check Your Mobile Traffic in Google Analytics

The use of mobile devices for shopping online or just browsing for information is booming. Nothing compares to the convenience of a mobile device, and as a result, use is only increasing. People use their cell phone to compare prices while in a department store. They may bring up a video showing a simple household repair while in a hardware store. They may be visiting a new town, and use their phone to search for a restaurant.

Google Analytics makes it easy to track your mobile traffic (you may be surprised by the number). See how many visitors your site is getting on mobile devices by logging into your Google Analytics account. Click "Audience", then "Mobile", then "Overview". From there, you will see the number of people who visited your site on a mobile device, including tablets.

Consider mobile optimizing your site to give users (even those on a small screen) a great experience when navigating around your site. Read more on HEROweb's mobile optimization and contact us when you are ready to go mobile! 

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Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.

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