Marketing Bites

Include a Clear Call to Action on Your Home Page

A Call to Action (CTA) is a combination of text, images, and/or other graphical elements that urges a site visitor to take a specific action.

How clear is the CTA on your home page? Go to the home page of your website and assess whether your CTA is clear, specific, and compelling. Does your CTA inspire a user to buy a product, contact you for more details, sign up for your email newsletter, or watch a video? You need to determine what is the most important action for your site visitors to take, and tell them!

Make sure your CTA is above the fold of your home page, meaning that your site visitors do not have to scroll down to spot it immediately. Get a friend to check your site as well, and see how long it takes them to spot your CTA -- a second set of eyes can help you realize how easy it is (or isnít) to find.

A clear CTA is a crucial part of any successful website. Take a look at the calls to action highlighted on the HEROweb home page below. And for more ideas on getting your point across, read our full article, Include a Clear Call to Action on Your Home Page.

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Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.

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