Marketing Bites

Appeal to the Last Minute Shopper

Holiday shopping seasons often help push many retailers into the black when they are struggling, aided in part by promotions appealing to the last-minute shoppers. You can take advantage of this as well, by creating promotions specifically targeted to procrastinators:

  • Extend your specials or ramp them up the last week of the season. Shoppers are increasingly waiting until the last minute, so give those stragglers something special.
  • Keep those emails blasts coming. Feature gift items and pricing specials designed to get customers to take action when it hits their inbox.
  • Offer free or discounted shipping with delivery in time for Christmas much later than usual.
  • Promote your gift certificates or e-gift cards. Many retailers offer discounts directly on their gift certificates to stimulate sales (e.g. a $50 gift certificate for only $40).
  • A well-timed, attention-getting tweet or Facebook update offering a discount could be the driving factor for those waiting until the last possible second to buy the perfect gift.
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Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.

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