Marketing Bites

Make the Switch to Google Analytics 5

Keeping up with all of Google's new services and features sometimes feels like a full-time job. In 2011 Google made a new version of Google Analytics available.

We recommend you make the change to using the new version, which has some great features including easier segmenting and filtering, improved goal tracking, mobile traffic reporting, and better support for social media tracking. On top of that, the entire interface has been redone, and once you get past the initial pain of learning where everything is, you will probably love it.

Switching is easy: just log into Google Analytics and click "New Version" at the top of the page. We invite you to check out an article we have written over at Practical eCommerce called Transitioning to the New Google Analytics.

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Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.

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