Marketing Bites

Increase Your Email Click-Through Rate

Want to increase your email click-through rate by 30%? It's as easy as including social sharing options.

A report from GetResponse, a leading email marketing provider announced that emails that include just one social sharing option generated 30% higher click-through rates than emails without any social sharing links. That click-through rate jumped to 55% higher with three or more social sharing options.

Including social sharing buttons is generally an easy option to implement. Email marketing providers such as Vertical Response allow you to include social sharing buttons with just one click. Another good way to improve your click-through rate is to include a "forward to a friend" option in your email marketing campaigns. For an example of what  social sharing looks like, scroll to the bottom of this page under "Follow Us".

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Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.

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