Take Advantage of Facebook's New Page Insights
Facebook has announced a new Page Insights designed to provide more actionable data to any business that utilizes Facebook as part of their marketing strategy. Facebook has worked hard over the years to expand their brand from a simple social media site that lets people share photos and statuses, into a platform capable of serving businesses both large and small by connecting them with potential customers.
Facebook can be a great way for businesses to expand their reach by continuing interactions with customers, announcing new products and more. However, with such rapidly evolving technological capabilities, it can be hard to keep track of the little things. Maybe your page has a ton of likes, but are customers actually engaging with it? Do your customers like your posts as well as your page? Maybe your page has a lot of the same people engaging on it, but is it attracting new likes? These questions can be difficult to answer, but are important for finding the right actions to take on your Facebook page. The new Page Insights offers many new and richer reports to help answer tricky questions like these.
For a complete rundown of the new look, check out this walkthrough of the new Facebook Page Insights from Practical Ecommerce, a source we highly recommend any online business owner check out regularly for timely and insightful articles, tips and more.
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