Marketing Bites

Create URLs with UTM Tags

URL tagging is a powerful technique for your web marketing. Using special tags (UTM tags) at the end of your URLs will pass along information to Google Analytics to give you deeper insights into how your marketing efforts are working.

An example of a URL with these UTM tags looks like this:

These tracking tags (meaning everything you see after the question mark), are perfect for any type of marketing campaign, including paid advertising, product feeds, email blasts, or even a print ad or QR code.

Create unique tagged URLs for your different marketing campaigns using Google's URL Builder. Track your results through Google Analytics and see how they've paid off.

Learn more by reading our full article, How to Track Your Marketing Campaigns, and get tips on creating URLs with UTM tags on your own. 

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About the Marketing Bite

Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.

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