Be Concise with Your Marketing Communications
Our message today is a simple, yet powerful one: Be concise with your marketing communications. We do realize this is easier said than done!
Whether you are developing content for a product page, composing an e-newsletter, or posting to social media, developing short and to-the-point content will help you with your conversions.
When you author marketing copy, we suggest you set a maximum target length for the piece you are developing. Just like Twitter enforces a maximum number of characters for their posts, you can limit your communications to a specific number of words or paragraphs. This is particularly important with email marketing. Attention spans are short, and few business people want to wade through long emails to find useful information.
Being concise takes practice! The work you put into developing this skill will help you keep the attention of your customers and keep them moving along your conversion path.
About the Marketing Bite
Marketing Bites are short actionable tips to help you market your business. Each Bite contains a marketing idea and an easy to complete action. The Marketing Bite is emailed weekly to subscribers.
"You offer such great information - I feel like I am gaining a bigger and smarter marketing presence. Thank you so much!" -Pamela
"Thanks. I have been getting a lot of value from [the Marketing Bite]. If I need help with marketing on the web in the future, I know where to find the experts." -Jodi