SiteBeat: February 2012

The HEROweb Marketing and Design Newsletter
HEROweb.com · MightyMerchant.com
Greetings from HEROweb Central!

This was a banner week in the HEROweb universe as we upgraded to a new server architecture. Moving 400-plus websites is an intense undertaking. Considering Murphy's Law and the scores of small details that go into making websites run smoothly, we feel good about the way the transition has gone so far. Please read on for more details about the server move and how you can participate in evaluating your website.

One fact that became apparent to us as we were notifying customers last week is that not all of our customers were on our SiteBeat and Marketing Bites email lists. We have brought our databases up-to-date and look forward to sharing our communications with you in the months ahead.

HEROweb Marketing Bites - Monthly Talks

If you're in the Eugene, Oregon, area, join us for the new series of Marketing Bites - Monthly Talks we're offering at the Eugene Public Library in downtown Eugene, featuring our CEO and resident Web Marketing and Ecommerce expert, Michael Stearns.
 
Not local? No problem! We will video all of our presentations and make them available on our site along with related materials.

Marketing Bites - Monthly Talks offers you a chance to dialogue with your entrepreneurial peers in our community and beyond about web marketing.

Each talk is 90 minutes and includes a presentation with in-depth discussion on a specific web marketing topic to help you boost your business online.
 
The first talk:
 
Monday, February 27 from 6:00 pm - 7:30 pm
Bascom Room at the Eugene Public Library in Downtown Eugene
FREE

Register Online (online registration is encouraged but not required) and get the conversation started by sharing your questions and interests related to this month's topic. We value the opportunity to review and consider your input in advance of each talk. 
 
Other topics we'll be covering this year include:
  • Google Analytics
  • Online Paid Advertising Campaigns
  • Search Marketing
Visit our website for more information about this and other HEROweb Marketing Bites - Monthly Talks.

Server Upgrade - Your Next Steps

As we know you all are aware, we have recently completed our server move. We did this server move for three reasons:

1. To upgrade to the latest version of the Red Hat Linux operating system. This is a necessity to integrate some key security enhancements.

2. To improve the speed and expandability of our hardware.

3. To pave the way for further expansion of the MightyMerchant software.

After the move, you should not notice anything different about your site. But as we have found out in the past few days, with subtle differences in the newer versions of some of the underlying server software, we have experiences a range of small issues that we have been addressing.

Now that we have completed the main phase of the server upgrade, we want to remind you to follow the review steps for your site. One of our recent HEROweb articles entitled "Do Regular Site Reviews For An Air-Tight Site" gives a good overview of what you should be looking for.

Customer Profile: Bevel-Edge.com

Bevel-Edge.com began as a reaction to a poor customer service experience by distributors. Now it is a successful and growing business selling countertop trim.

Welcoming New HEROweb Customers

Check out the latest sites to go live!

CascadeSurgicalOncology.com - Dr. Tom Trezona and his team offer personalized cancer care in their comfortable Eugene, Oregon, clinic.

ManagedHealthCarePharmacy.com - For more than 20 years, Managed Health Care Pharmacy has provided pharmaceutical services to long-term care facilities.
Take Your Website From Zero to Hero!
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MightyMerchant